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Sports law

Thanks to our recognized expertise in sports law and our in-depth understanding of how sports institutions operate, we are well-positioned to meet the full range of legal needs of sports stakeholders, both French and international.

With a full-service and integrated approach, De Gaulle Fleurance stands out as a strategic reference partner for interested party / stakeholders in the sports sector, combining innovation and pragmatism to meet the challenges of a constantly evolving industry.

 

Areas of expertise

Organization of sports events

We assist the leading organizers of sports events in negotiating their commercial and intellectual property rights with various stakeholders.

Specifically, we advise our clients on the structuring, valuation, and protection of their rights, including audiovisual rights, sponsorship, ticketing, and merchandising. We also assist clubs, partners, and operators of sports venues in drafting naming rights agreements for sports facilities.

In addition, we actively defend these rights before the competent courts.

Structuring the commercial activities of sports event organizers

We support sports event organizers in structuring their commercial activities (relations with professional leagues, creation of subsidiaries, etc.), particularly with regard to regulatory issues.

Acquisition and sale of sports clubs

We provide tailored made support to our clients in the purchase or sale of sports clubs and entities within the sports sector. Our expertise covers all key stages of these transactions, including in-depth due diligence to identify legal and financial risks, as well as the negotiation and drafting of all related contractual documentation.

French and international sports regulations

We advise our clients on compliance and application of the laws and various regulations governing the sports sector, both nationally and internationally. This includes analyzing provisions of the Sport Code, regulations of national and international sports federations, and anti-doping rules.

Sports betting and JONUM

We assist our clients (sports betting operators, online gaming and monetizable digital objectgames platforms, or JONUM) in managing their legal, regulatory, and commercial challenges. With deep knowledge ofa constantly evolving sector, our expertise extends from compliance with national and European legislation, obtaining necessary licenses, and drafting and negotiating contracts related to entertainment offerings.

We also address issues related to the fight against fraud, manipulation of sports competitions, and protection of user’s personal data
.

Esports and gaming

We assistkey players in the video gaming and esports industries (organizers, teams, sponsors, broadcasters, platforms) in structuring their activities and managing their legal and commercial challenges: player’s contracts, commercial partnerships, broadcasting rights, regulatory compliance, intellectual property rights protection, and more.

Integration of new technologies in the sports sector

We assist clients in exploiting new technologies to transform their activities and optimize their income through innovative management of commercial rights (applications, streaming platforms) and innovations in ticketing (blockchain, NFTs).

Examples of support in sports law

We have assisted several international and national federations with contractual matters related to the exploitation of their commercial rights (partnership agreements, service contracts, etc.) and intellectual property rights (brand licenses), as well as defending these rights (litigation involving ticketing, ambush marketing, counterfeiting, etc.).

We supported numerous stakeholders involved in organizing the 2024 Olympic and Paralympic Games during the negotiation of various contracts, including official partners, sports federations, agencies, stadium owners, local authorities, and other actors in the sports movement.

We assisted several owners of sports venues in transferring the exploitation rights of the stadiums they own.

We regularly represent foreign investors in various transactions involving professional clubs or leagues.

We are frequently called upon to assist our clients in drafting contractual documentation for various tender processes.

We have also assisted leading players in the fields of gambling and/or NFTs in addressing regulatory issues and negotiating authorizations and rights related to their activities.

Discover our observatory “Trends and legal framework in the Sports broadcasting area: a comparative study of France and UK”

 

Discover

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Awards

Best Lawyer-Smaïn Guennad.jpg
Awards
Best Lawyers
Smaïn Guennad recognized in the 2026 edition of Best Lawyers France
Best Lawyer-Louis De Gaulle.jpg
Awards
Best Lawyers
Louis de Gaulle recognized in the 2026 edition of Best Lawyers France
Best Lawyer-Jean François Paque.jpg
Awards
Best Lawyers
Jean-François Paque recognized in the 2026 edition of Best Lawyers France.
Awards Sports
Legal 500
De Gaulle Fleurance ranked in Media and entertainment: Sports – Legal 500 Paris 2025
Chambers France 2025
Awards Sports
Chambers
De Gaulle Fleurance ranking in Sport in the Chambers France 2025
Chambers France 2025
Awards
Chambers
De Gaulle Fleurance ranked in the newly renamed Chambers France 2025

Our professionals

Louis
de Gaulle
Partner
Agnès Macaire
Agnès
Macaire
Partner
Victor
Omnes
Lawyer
Sophie
André
Lawyer - Senior Manager

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    News

    Firm Life 10 June 2025
    De Gaulle Fleurance strengthens its position in the Sport, Media & Entertainment sector with the appointment of Smaïn Guennad as partner
    Articles 26 March 2025
    De Gaulle Fleurance ranked in Legal 500 Paris 2025