In the metaverse, 97% of the “.eth” names of large companies are already owned by cybersquatters. And statistics currently show an average of 10,000 reservations per day.
It is therefore urgent to reserve the names that correspond to your company’s trademarks if this name is still available… Just like our trademark services, our company can assist you in this process.
How does it work?
.eth” is much more than just a domain name. Ethereum Name Service (ENS) is a blockchain protocol that allows web 3.0 and NFT players to have a unique and memorable username. It is an essential exchange and communication tool to operate in this new space.
This ENS service makes it possible to associate a humanly intelligible name with Web 3.0 sites as well as with the details of the various electronic wallets used for Web 3.0 activity (messaging, smart contracts, crypto payments, etc.).
These intelligible names, to which the final “.eth” is added are sold in cryptocurrencies on a “first come, first served” basis and without it being possible for a third party to simply identify the reserving party and therefore, for the time being, to challenge any authority of potential cybersquatters.
Unlike Web 2.0, there is no centralized registry to authenticate the identity of holders of “.eth” name holders, which sows doubt among users and prevents companies from taking full advantage of the possibilities of the metaverse.
Towards authentication of Web 3.0 actors?
Since 1 October 2022, the “.eid.eth” extension has been there to give companies back control over their digital identity in the metaverse and Web 3.0.
eID.domains, the French company behind this extension, reserves it for applicants who wish to authenticate their identity and have it included in the eid (for electronic ID) register, which can be consulted by any interested user.
Companies thus have a monopoly on an authenticated name for a minimum period of 12 months. And users can interact with it in complete security.
De Gaulle Fleurance is accredited to manage the creation of secure “.eid.eth” names. Our lawyers will accompany and advise you in this process.